Looking at how online content has transformed contemporary media

Looking at how online content has transformed contemporary media

Blog Article

This article explores how the media landscape has changed over the past few years.

In the digital media landscape, what we see online is mainly elected by algorithms which are shaped by our online behaviours. Each social media channel utilizes its own programmed system to put forward new content and suggest material that will appeal to the user. The types of media content examples that will be shown to a user is developed to keep individuals engaged. The algorithms are designed to keep individuals stimulated by recommending and boosting videos that are relevant, popular or controversial among other users. While this level of personalisation can be convenient, it can restrain the areas of media that individuals are exposed to, developing more division and predisposition among users around social problems. Those who are involved in media creation, like the founder of the fund that has stakes in Sky, for instance, would identify the effect of social media platforms in sharing new narratives. Similarly, the chairman of the company that owns NBCUniversal would recognise the impacts of user generated content in the media landscape.

The increase of internet content has completely changed what is implied by the term mass media. Before, mass media followed a hierarchical structure, using a top-down media model. Usually, a small group of professionals, such as newspaper publishers or broadcasters, who would develop content for big audiences who primarily just consumed it. Nevertheless, at present, with the help of the web, the face of media has seen significant modification, making the consumption and accessibility of media a lot more accessible and interactive. With access to popular social media platforms, new media examples are showing that individuals can create and share their own content, just as quickly as they can absorb it. Social media has enabled anyone to contribute to public discussions, here rather than just the major media companies and so as a result, mass media is no longer managed by a few huge advocates. Instead, it is spread throughout millions of user narratives worldwide.

In the present day, online platforms have made it considerably much easier for everyone to produce and distribute material. Previously, developing content for a broad audience involved connectivity to a collection of essential resources and financing. Presently, with making use of mobile phones and typical digital technologies, digital media content examples including short form videos, website articles and podcasts can be quickly developed with simply a few fundamental devices, in addition to reaching a massive audience, very rapidly. This has opened the door for more diverse voices, especially those who were previously overlooked by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social networking channels, suggesting that social media has created a place for underrepresented communities to share their narratives.

Report this page